The Updated Branding is a marriage of what identity people are used to seeing on the cover of the Travel Guide and in social media. What was present on their website, as the recognizable outline of the great state of Kentucky, was not tied together with other branding, not even the same font. So I fixed that.
You can see that incorporating the state outline enhances the existing branding and avoids confusion. When people visit the website, they will know they are in the right place.
Updated inconsistent branding between website and print.
The host of this show held a contest to select the logo. Other show hosts from the same You Tube Channel were invited to be judges to pick the winner. Not all entries followed the specifications for entry, but were not disqualified. It was a very informal process of elimination. I went up against the logo that was eventually picked as the winner so I was eliminated in the first round because the system was to be paired up and the judges has to pick their favorite of the two. You can see the full selection process because it was done live on their show here.
