4C Childcare

As a college student at the Milwaukee Institute of Art & Design back in 1989, I participated in the Visual Resources Group that provided design services for real world applications. This client was 4cChildcare. Client revealed that they had several departments that worked together, however only the Resource and Referral department was looking to have a logo created. So my design strategy was to offer something that could be used for all departments and would create a cohesive identity for the company. This concept was well received and all departments adopted the concept. Again this was produced before desktop publishing was common and multiple color printing was more costly. As this organization’s services continue today, the updating of the logo has retained the core element of my original design (as seen below on their website).

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Collateral Logos