The Updated Branding is a marriage of what identity people are used to seeing on the cover of the Travel Guide and in social media. What was present on their website, as the recognizable outline of the great state of Kentucky, was not tied together with other branding, not even the same font. So I fixed that.

You can see that incorporating the state outline enhances the existing branding and avoids confusion. When people visit the website, they will know they are in the right place.

Updated inconsistent branding between website and print.

Old Website Header

New Website Header

You can see the actual printed travel guide here.